“The Middle East is the world’s main oil-producing region, oil prices are very cheap, the local habit of using the traditional fuel construction machinery for work. And with the Middle East vigorously developing clean energy, new energy construction machinery from China is gradually favored.” Ltd. (hereinafter referred to as “LiuGong”) foreign salesman Ajima said in Liuzhou City, Guangxi.
Recently, the 2023 LiuGong Global Customer Festival was held in the city. More than 800 customers from China, South Africa, Russia, Indonesia and other countries and regions gathered here to visit and experience the new energy excavators, loaders and other “star products” developed by the enterprise.
Unlike the traditional fuel engineering equipment, these engineering equipment clad in green “clothing” have the characteristics of pure electric drive, strong power and energy saving, etc. Some of the products can realize intelligent operation, intelligent dispatch and data visualization and other auxiliary operations, and its wonderful performance demonstration triggered a burst of applause from the businessmen on stage.
“Compared with other international construction machinery brands, the construction machinery from China is very cost-effective, and the production safety and efficiency are also very good, which is what we value most.” Allie Oosthuizen, a representative of South Africa’s ASB Mining, said.
Allie Oosthuizen said that ASB Mining South Africa has purchased a large number of excavators and loaders made by LiuGong. Now, he has equally high expectations for the new energy construction machinery produced by the company. “In recent years, the level of new energy technology and construction machinery manufacturing in China has improved rapidly, and these products are expected to open up a whole new sales market.” He believes.
At one time, overseas head enterprises represented by Caterpillar and Komatsu held a larger share of the global construction machinery sales market. The Chinese construction machinery manufacturers, represented by LiuGong, started earlier on the “green track” to expand their overseas sales market share.
“Earlier, many customers would tend to purchase the products of famous international brands. Nowadays, LiuGong construction machinery products, which are mainly driven by new energy, are gradually recognized by overseas customers.” Ajima said he is responsible for LiuGong’s sales business in the Middle East, and he can sell nearly 100 new energy electric forklift products to the Middle East every year.
At the 3rd Changsha International Construction Machinery Exhibition (CICEE) held in May this year, LiuGong chose not to exhibit its fuel equipment, but left the “stage” for more than 10 new energy construction machinery products such as electric loaders, electric excavators and electric wide-body trucks.
“We focus on the vertical layout of new energy construction machinery field, and make efforts in the field of electric and intelligent technology. The electric loader we developed independently this year has been successfully put into the international high-end market such as the UK.” Li Dongchun, senior director of LiuGong International Business Group and general manager of International Business Center, said.
Along with the increasingly stringent requirements of global countries on environmental protection, as well as customer demand for product value enhancement, Chinese construction machinery manufacturers of new energy road is rapidly layout, is expected to set off a new wave of international construction machinery sales market.
Such as Sany Heavy Industry to fully promote the host product electrification and related core technology development, 2022, its electric construction machinery sales of more than 2.7 billion yuan (RMB, the same below), rapid growth in overseas sales; Zoomlion has also released a total of more than 50 new energy construction machinery products, the world’s first pure electric off-road tire crane by overseas businessmen.
Nowadays, the global construction machinery products increasingly show the trend of electrification and intelligence. Some experts expect that in 2025, the electric loader market space of nearly 30 billion yuan, electric excavator market space of nearly 75.6 billion yuan, the global construction machinery manufacturers focus on the “meat and potatoes”.
At present, Caterpillar, Komatsu and Volvo and other international construction machinery manufacturers, has also launched a series of new energy construction machinery products in the world, China’s new energy construction machinery business “sea” of the road, will also face greater competitive pressure.