The “2022 China Game Industry Annual Conference Minors Protection Sub-Forum and Seminar on Improving Minors’ Network Literacy” was held in Guangzhou on the 13th. Ao Ran, executive vice chairman and secretary-general of the China Audiovisual and Digital Publishing Association, said in his speech: “Since the release of the new anti-addiction regulations, the total game time and consumption data of minors have decreased significantly.”
The “2022 Progress Report on the Protection of Minors in China’s Game Industry” released by the Game Working Committee of the China Music and Digital Association and Gamma Data shows that after the implementation of the “new regulations”, over 70% of minors play games for less than 3 hours a week , the overall consumption level of the underage game user group is at a low level, and more than 86% of parents are satisfied with the implementation effect of the new regulations. The above-mentioned “Report” believes that the new regulations are “directly effective” in controlling the game behavior of minors.
As the protection of minors enters a new stage, a number of game manufacturers have begun to explore more diverse, detailed, and constructive solutions for the protection of minors, and promote the construction of a more mature ecology for the protection of minors.
Qiao Tingting, deputy editor-in-chief of Perfect World Group, gave a speech titled “Promoting the Construction of the Game Ecological Environment and Protecting the Healthy Growth of Minors”. She said that using high-quality products to guide users to establish correct values includes deepening the cultural heritage of games through the combination of “games” and “traditional culture”; using the correct three views throughout product development and operation.
At present, Netease Games has initially applied face recognition technology to some games. Liu Jie, head of the Netease Game Social Responsibility Promotion Center, said that the game company uses the pre-judgment function of the AI pre-judgment system of the minor recognition system as a starting point to improve the accuracy of minor interception, and combine various algorithm optimizations to enhance face recognition. Pseudo-ability.
Zheng Zhong, senior director of Tencent Growth Guardian, shared at the meeting Tencent’s game upgrade program for minors protection 4.0. The four-in-one three-dimensional measures of “events” bring support in technology and sports to urban and rural children.