18 5 月, 2024

Manufacturing

Processing Machinery

The “play”, “profit” and “continuation” of the industrial Internet platform

4 min read
Platforms are the key to the Industrial Internet. Recently, the Ministry of Industry and Information Technology announced a new round of industrial Internet “double-span” platforms, which made the national industrial and information systems pay more attention to the construction of industrial Internet platforms.  display screen module  How to build a platform, how to choose and use a platform, has become a hot topic for everyone. The author also wants to say something to Chao: Industrial Internet platforms should read the words “play”, “profit” and “continuation” well.
    Let’s talk about “play” first. A platform must have the characteristics of a platform, and it must clearly highlight its focus on “what drama is being played”. That is to say, in the construction of the platform, it is necessary to advocate the spirit of “specialization and specialization”. It does not mean that the work service area cannot be expanded, but it is necessary to advocate limited work points, or “one trick” for limited work areas, and increase the “pressure” to solve problems. Such a platform will have more vitality. For example, today, if we want to do remote operation and maintenance of large machines with vibration and rotation, we will think of the platforms of Rongzhi Rixin and Zhihuan Technology; if we want to do logistics and transportation docking, we will think of the largest car-free transportation in the country. Platform – Luge. These platforms have become “intelligent stars” and “masters” for solving professional problems, and of course they are popular. Regrettably, many platforms today are built for the sake of construction, and they are built in general, as if they can do everything, but they can’t do anything fine. There is no future for such a platform. So, how to perform the “featured play” of the platform well? This requires the accumulation and refinement of core technology and knowledge. Specifically, it is necessary to have its own unique data collection system and data calculation system, with sensors, unique algorithm software, and exquisite operation modes.
    Next, let’s talk about “benefit”. For a platform to achieve sustainable development, it must clearly state “what is the profit”. Of course, there are many ways to make money. It can be the curve model of “the wool comes out of the pig and the cat pays the bill”, or it can be the time lag model of losing first and then earning, etc. But in the final analysis, there must be a very clear profit. content and mode. Otherwise, if the platform does not make money, it can only mean that the “tree” has not been planted yet. If the platform burns money for a long time, it is necessary to consider whether it is still necessary to exist. It has to be admitted that in today’s platform-oriented world, there are indeed a large number of industrial Internet platforms operating bleakly and making ends meet. And there are not many platforms that can really make significant profits. The reason is either the lack of “diamond”-like industrial software and solutions, which cannot solve practical problems; or the “strengthening needle” of external funds was launched in a hurry, and the platform is only a static database; At the beginning, market research was insufficient, top-level design was lacking, and profit model design was inaccurate. Of course, there are also many informatization constructions that “get on the bus first, then buy the ticket”, and improve while building. I hope that the platform that is still “burning money” will develop a service attraction that can impress others as soon as possible. Going out of the platform can ” profit” way.
    Finally say “continue”. A platform is an enabling system, so how to measure its enabling geometry? This depends on the follow-up effect brought by the platform empowerment, and see what the platform “continues to do”, so that it can get a prominent follow-up value and make users flock to this platform. For example, three squirrels set up a platform with the help of Alibaba Cloud platform, and built their own cloud control platform. Then, under the organization of their own cloud control platform, the company’s sales revenue started from 0, and it exceeded 10 billion yuan in 8 years. From this, we can realize the strong follow-up kinetic energy of Alibaba Cloud and Squirrel Cloud. Another example is the Antelope Science and Industry Platform, which currently carries a huge amount of data on factors such as scientific researchers, scientific research results, and enterprise demand information. Another example is that Zhubajie.com organizes the invisible scientific research force to seamlessly connect with the visible enterprise technology needs in time and space, creating an incalculable value of subsequent multiple effects for the enterprise at low cost. And so on, if the intention is higher and more precise, the connection is wider and more dynamic, and the continuation energy created is stronger, it should become the sum of the worldview and methodology pursued by the construction of the industrial Internet platform.